The non-alcoholic sector is dominated by blue. Over 70% don this colour, and those products are the ones which Gen-Z feel most alienated from.
Currently, those choosing 0% beverages often feel left out. A new alternative would uplift and beam through the blue.
The whiskey sector is commonly overlooked by Gen-Z, yet whiskey’s roots lie in its Gaelic and Latin origins, translating to "Water of Life."
Water alone may lack character, but when paired with Jim Beam, it transforms into something extraordinary - a drink that becomes the life of the party.
Enter BourbNone Whiskey Water: crafted by Jim Beam that reimagines non-alcoholic options. Subtle yet bold, it brings back the spirit of the "Water of Life" in a way that’s anything but obvious.
